Welcome to our brand blog

Unpacking the biggest challenges that the advertising industry faces today.


Hi, I’m Sue Fennessy, Founder and CEO of WeAre8.  

As a serial tech entrepreneur, I have spent the last 30 years obsessed over the waste and injustice of our 550 Billion dollar global media ecosystem. I’m fueled by the belief that brands have the power to positively change the world. 

At the heart of the change I am advocating for is putting people at the economic centre of digital media. Cutting out the tech middlemen who are profiting directly from people's data and redirecting that money back to the people and the planet. 

Through my blog articles and interviews, I want to unpack the problems the advertising industry faces today and I invite you to get involved. If there are any topics that you’d like to see me touch upon, please get in touch.

Sue and the WeAre8 team.

Why the 99% need to stand together: The invisible threats of economic disparity

If the internet really democratises access to information, isn't it time we unite somewhere to hold the powerbrokers accountable?


Surely it’s time our industry stops fueling the oil companies?

If advertising and marketing is the voice of every brand, across every industry, then does the health of society and the planet depend on us?


Be purposeful and sell stuff! A multi-channel approach helps you do both.

Brands don’t just need to have a commitment to diversity in their corporate values, they need diversity in their media channels to get better results.


Why a 3 second video view is a tragedy for brands and creatives.

Our content creators deserve better. We should all strike against the 3 second video view classification.


I wonder what digital ad delivery would look like if these guys could collaborate.

We're at an exciting time in the evolution of digital marketing. It's time to deliver brand messages in a way that values humanity.

two-people-working-with-laptop screens

How does digital marketing survive in a cookie free world?

Targeting and advertising cookies have been a huge part of the digital marketing landscape since inception.


Calling on the advertising industry to save the world

I have spent a lifetime obsessed by the belief that brands have the power to positively change the world.