A partnership for the planet with Old Mout

The Heineken Group, through its ‘Brew a Better World’ commitment, is raising the bar to create a fairer, healthier, more inclusive, and sustainable world. Therefore, Old Mout Cider decided to use WeAre8 - the social media platform uniting people in support of a better world - to launch their new flavours AND promote their fantastic partnership with the WWF.

96%

opted in to watch the ad

22%

clicked through to try the new flavours

£3k+

was donated to WWF

The solution

WeAre8 brings together brands, people and charities to collectively make the world a better place, so united with Old Mout as a force for good - collaborating to help protect habitats, all whilst driving transformational business results.

Jimmy Hughes, Social Media Lead at The HEINEKEN Company:

'The results we are seeing with WeAre8 are truly groundbreaking. The impact is also fully transparent as we know exactly where our media spend is going, which makes our £'s spent with WeAre8 so much more impactful and meaningful.''

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