KFC wanted to celebrate their community that had helped The KFC Foundation raise over £3 million for Comic Relief and awareness of the amazing work they are doing, supporting grassroots organisations that empower young people across the UK, helping them to fulfil their potential and build a positive future. Mindshare and KFC united with WeAre8 to help them reach a wider audience, changing perception and driving consideration...and together join the Finger Lickin’ Good-ness!
Over the festive season, Costa were looking for a media partner that would elevate the brilliant benefits of being part of their Costa Club by encouraging people to try the Costa app, as well as drive engagement by showcasing Costa’s seasonal menu and whet the WeAre8 community’s appetite!
The Heineken Group, through its ‘Brew a Better World’ commitment, is raising the bar to create a fairer, healthier, more inclusive, and sustainable world. Therefore, Old Mout Cider decided to use WeAre8 - the social media platform uniting people in support of a better world - to launch their new flavours AND promote their fantastic partnership with the WWF.
