Sue Fennessy is a serial tech entrepreneur who has spent the last 30 years creatingdisruptive businesses in the digital economy across Asia, Europe, and North America.
She started her first business at age 21, selling it to Omnicom in 2000, and was highlighted by Forbes as a leading innovator in 2017. She is the founder, largestshareholder, and former CEO of the world’s leading media data aggregation business, Standard Media Index, that has exclusive contracts with all global media buyingagencies and is relied on by leading media and finance companies including Comcast, NBC, Disney, Warner Media, FOX, Discovery, Credit Suisse, Goldman Sachs and McKinsey.
With a unique view of the $450B digital advertising market, Sue became obsessed with the lack of effectiveness, transparency and waste in major digital platforms and the damaging effect this was having on content creators, people and publishers. She saw an opportunity to create the world's first sustainable media ecosystem, that elevates publisher content and revenue, all while directly connecting brands and consumers for mutual profit and purpose.
WeAre8 is a new era in social media and marketing - one that harnesses the tremendous power of the global media market in service of the people and the planet and elevates people’s unique and powerful voices, in a safe environment.
