Sue Fennessy is a serial tech entrepreneur who has spent the last 30 years creating disruptive businesses in the digital economy across Asia, Europe, and North America.
As Founder and CEO of WeAre8, she has built technology that delivers transformational results for advertisers all while economically empowering hundreds of millions of people. Through distribution agreements with the world’s largest mobile operators and TV networks, the WeAre8 technology also mobilises millions to solve the world’s biggest problems, making it fun and easy for them to change the world in just two minutes a day.
Sue started her first business at age 21, selling it to Omnicom in 2000, and was highlighted by Forbes as a leading innovator in 2017. She is the founder, largest shareholder, and former CEO of the world’s leading media data aggregation business, Standard Media Index, that has exclusive contracts with all global media buying agencies and is relied on by leading media and finance companies including Comcast, NBC, Disney, Warner Media, FOX, Discovery, Credit Suisse, Goldman Sachs and McKinsey.
With a unique view of the $450B digital advertising market, Sue became obsessed with the lack of effectiveness, transparency and waste in major digital platforms and the damaging effect this was having on content creators, people and the planet. Sue has built the future of digital media.
