Annual benefit
report 2021

This report shares the work we’ve done during our fiscal year 2021 to advance public benefit and implement our specific benefit purposes.

Here at WeAre8 we believe in a better world - one where peace prevails over power, and every citizen recognises their ability to make change every single day.

Our platform and movement is about changing the way we interact with each other. Social media has fostered a place where hateful communication can thrive, and it makes it incredibly difficult to foster real connections between people. In the digital age, it should be easier than ever to find each other, to organize, to discover what makes us happy. That’s the world WeAre8 is building.

WeAre8 is on a mission to enable the world’s citizens to donate tens of thousands to charities globally - bringing resources, education, and hope to the most vulnerable populations. Whichever cause is closest to people’s heart, it is our goal at WeAre8 to help them contribute to it, even if they can only spend a few minutes a day.

Our platform enables thousands of citizens to donate straight to charities they love, simply by watching adverts and using the money that has been paid into their 8Wallets. Every advert watched guarantees a charity donation, as well as delivering a micropayment straight to you that you can redeem or donate to any cause you love.


Be the social media platform that celebrates and champions good in life.


To inspire, empower and enable people to join the goodness and collectively overcome the world’s biggest problems in 8 minutes a day.


We’re here to unite people in support of a better world.



We are for everyone. We don’t care about the color of your skin, who you kiss or how many followers you have, we value you for being you.


We make the impossible possible. Together we have the power to change the world in just 8 minutes a day. Now that is magical!


We want people to feel elevated and valued when they use our technology and inspire them to use their collective voice to imbue positive change. We elevate and celebrate brands who are using their ad dollars as a force for good.


Transparency and trust are at the core of everything we do. Our technology enables brands and people to unite in a way that people feel valued, respected and rewarded every day.

We are so proud to be a certified B Corp Corporation since December 2020. In 2020, WeAre8 was certified as a B Corporation. As a B Corporation, we are assessed and verified independently by B Lab to commit to meeting high standards of social and environmental performance, transparency and accountability.
To be a Certified B Corp, a company must score a minimum of 80 out of 200 points on B Lab’s Impact Assessment. The assessment measures an organization's positive impact on workers, suppliers, community and the environment.
Based on the B Impact assessment, WeAre8 earned an overall score of 90.9. The median score for ordinary businesses who complete the assessment is currently 50.9.

See official report

B Impact Score












Governance evaluates a company’s overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.We treat our social and environmental impact as a primary measure of success for our business and prioritize it even in cases where it may not drive profitability.  
In order to ensure that this performance continues to be a part of our decision-making process over time, regardless of company ownership, we have signed a contract or Board resolution committing to adopting a legal form that requires consideration of all stakeholders. Our highest level of corporate oversight includes the Board of Directors (with at least one member who is not an executive or owner of the company) who meet quarterly. In these meetings we highlight our social and environmental impact transparently.

Mission & Engagement


Ethics & Transparency


Mission Locked



100% of  employees on an FTE (Full Time Equivalent) basis are paid at least the equivalent of a living wage for an individual. As well as this, all of our employees are granted stock options, meaning they benefit from our growth and are a true owner.
Keeping our team healthy is very important, and also something that B Corp encourages as a priority. Therefore, we offer private health insurance and access to a wellbeing and stress management course. Constantly finding ways to keep our employees’ health top of mind is key!

Financial Security


Health, Wellness, & Safety


Career Development


Engagement & Satisfaction



WeAre8 is all about community, which is why our commercial model is so heavily weighted towards people and the planet. With an intentional impact-led business model, in 2021 we were able to give 12% of our brand advertising revenue to charity partners and 1% to climate solutions.
In 2021, our generated donations made up 8% of our total brand advertising revenue
As a female-founded company, enabling diversity and ensuring we have a workplace that empowers our employees is incredibly important and deep-rooted in our values, which is why we have achieved a 50% gender split in our workforce.

Diversity, Equity, & Inclusion


Economic Impact


Civic Engagement & Giving


Supply Chain Management


Designed to Give



Through our partnership with Ecologi, where we share 1% of our revenues, we support brands in offsetting the carbon of their entire campaign, and help make sustainability turnkey for our brand and agency partners.

Environmental Management


Air & Climate




Land & Life



On WeAre8, people are paid for their time watching ads. This business model therefore is supporting our customers and having a positive impact. We set out with the intention to give at least 50% of our brand advertising revenue back to people. We exceed this in 2021, giving 59% of our revenue back to people. We also make transparency a priority, and ensure that our customers are in control of their data.

Customer Stewardship
Support for Underserved/Purpose Driven Enterprises

Key highlights

in 2021 we had...


Charities registered as a partner on the app


Paid to charities via our platform


Paid to 8Citizens via our platform


Paid to carbon offsetting via ecologi


of WeAre8’s workforce across the US, UK and Greece comprised of  women

In 2021, we were able to offset 250 tonnes of carbon emissions

We partnered with Ecologi, a platform for real climate action and a certified B Corporation. They facilitate the funding of carbon offset projects and tree planting around the world. Their mission is to reduce 50% of global CO2 emissions by 2040 and responsibly plant billions of trees every year.
WeAre8 and Ecologi are trusted partners, with 1% of every campaign on WeAre8 allocated to Ecologi. Our profile (forest) shows the tangible impact that brands and individuals can make by working with us. This action is significant, as through this, we have been able to identify exactly how much carbon is offset as well as what impact that has in the world. Working with the right partners, such as Ecologi, will guarantee 1000s kgs of CO2e saving per year.

Ad Net Zero (ANZ) was set up as the ad industry’s initiative to respond to the climate crisis caused by CO2 emissions. ANZ has the ambition to work together with the UK advertising industry to drive carbon-curbing policies throughout the ad ecosystem that will strengthen and extend the sector’s response to our shared challenge.
In 2021, WeAre8 officially became an ANZ supporter, committed to being part of the solution. Being an ANZ supporter means being part of the industry-wide drive to reduce the carbon impact of developing, producing and running advertising to real net zero by end 2030 and committing to making practical changes in the way we run our advertising operations.
We contributed to the Advertising Associations’ ANZ B2B call to arms through their Global Summit and Ad Week Europe programming. We also actively took part in training to receive the Ad Net Zero Essentials Certificate, which includes:
Techniques to measure the carbon emissions related to the work we produce across the advertising process and media industry
What we can do as tech, advertising and marketing professionals to promote a more sustainable way of life

Social media that
Doesn’t tolerate hate
Is better for the planet
Puts money in your wallet
Celebrates the good in life

It’s all good on WeAre8

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