The objective:
Every year, the United Kingdom waits in anticipation for the launch of Costa Coffee’s Christmas menus. For this community geared brand, they were looking for a community to share their Christmas delights with, while also knowing their media spend was supporting local causes, working hard to drive change for the better.
The solution:
With playful ad creative bringing the festive flavours of Costas’ Christmas menu to life, Costa harnessed WeAre8’s opt-in ad experience to bring some added Christmas cheer to their media plan. Not only sharing part of the media spend back with the 8Community for every ad viewed, but also a guaranteed charity donation to the brands choice at the same time.
The results:
Costa’s campaign had a significant impact on brand perception and engagement:
43%
agreed they wanted to find out more
24%
more likely to refer friends after watching
23%
more likely to go in store and try
61%
said they liked Costa more after watching the video
+4%
points in citizens saying they feel ‘very positive’ about Costa as a brand
100%
of digital media carbon neutralised in partnership with Ecologi
