Over the festive season, Costa were looking for a media partner that would elevate the brilliant benefits of being part of their Costa Club by encouraging people to try the Costa app, as well as drive engagement by showcasing Costa’s seasonal menu and whet the WeAre8 community’s appetite!
opted in to watch the ad
clicked through to learn more about the Costa Coffee Club
children were given a full year of reading support through the charity donation to Room To Read
Costa utilised a selection of 3 of their existing 8 second video assets that were built for a broad range of social and digital platforms to ensure responsible use of resources. After each ad, through WeAre8’s unique question tool, Costa Coffee generated over 125,000 bespoke, qualitative insights to help better understand the attitudes towards the Costa Club app and their seasonal menu. This included a clear hierarchy of the most alluring app benefits and a unique dataset which can be used to inform Costa’s 2023 signature festive drink!
Adam Deal, Senior Social Media and Digital Marketing Manager at Costa Coffee:
“We’re really excited to be working with WeAre8 and it’s amazing to see the results of 'Christmas at Costa', which is always our biggest and best campaign. To see it performing so well in a new format is great to see.”
