Thanks a mil, or three with KFC!

KFC wanted to celebrate their community that had helped The KFC Foundation raise over £3 million for Comic Relief and awareness of the amazing work they are doing, supporting grassroots organisations that empower young people across the UK, helping them to fulfil their potential and build a positive future. Mindshare and KFC united with WeAre8 to help them reach a wider audience, changing perception and driving consideration...and together join the Finger Lickin’ Good-ness!


clicked through to learn more about The KFC Foundation


were not aware that 5p from every sharing bucket is donated to Comic Relief until now


were just as likely or more likely to eat at KFC in the near future as a result of watching the ad on WeAre8

The solution

WeAre8 is uniquely able to deliver an unmissable, planet-friendly video strategy with fully completed video views and bespoke insights to cement the key campaign message. This transformational opt-in ad experience meant together, Mindshare and KFC were able to assess the attention and intention of WeAre8 Citizens throughout the campaign. Through the clever phasing of questions, they tracked their thoughts and opinions at the moment that they were most engaged. As a result, KFC increased awareness of their partnership with Comic Relief, while also highlighting that (as obsessed as they are with their golden, mouth-watering buckets of goodness) KFC is on a bigger mission!

Suzanne Perry, Head of Media at KFC:

“It was the perfect opportunity for KFC and Mindshare to partner with WeAre8. To get a chance to donate to charity and it be good for the planet at the same time was too good to refuse. The results speak for themselves. It’s not often you get to see such breadth of results; from brand uplift metrics to even more contributions to Comic Relief, and carbon emission offsetting. What a win!”

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