BBC Studios has partnered with WeAre8, the world’s first B-Corp social media app, on a distribution deal for BBC Earth content; the first of its kind between the platform and a broadcaster. The partnership paves the way for new commercial opportunities by bringing together social media with the premium digital inventory of BBC Studios.
Launching early 2024, the three-year commitment will see BBC Studios Social release over one hundred clips per year on the WeAre8 social app, of which at least one third will be newly packaged BBC Earth content. The deal supercharges WeAre8 as the go-to destination for a more impactful social media experience and opens up opportunities for brands across the UK, USA and Australia to both capitalise on WeAre8’s unique opt-in advertising model and explore new avenues for content marketing. Most importantly, this partnership will enable entertainment and positive collective action to co-exist in support of the planet.
BBC Earth will be providing a broad mixture of content covering nature, adventure, science and space. This will be taken from both its award-winning linear TV programming from the BBC Natural History Unit including landmark series Planet Earth, Seven Worlds One Planet and Frozen Planet, as well as its world class digital-first original series and impact campaigns such as Coexistence, Planet Fix and Our Frozen Planet. The relationship with WeAre8 signifies a reimagining of the way social tech can work alongside a premium content provider and allows BBC Studios to commercialise their digital catalogue with other brands across WeAre8 and amplify this across BBC Studios digital platforms more widely. Content has never existed in social technology that enables collective action, and this partnership will empower audiences to become inspired Changemakers at scale.
Jasmine Dawson, SVP, Digital from BBC Studios says of the deal: “We’re excited to be joining forces with WeAre8 on this unique publishing deal for BBC Earth content. Our two brands are aligned in our values and offer wide-ranging views of the world often through the lens of climate change, conservation and sustainability. We hope the content we provide will educate as well as entertain the community as well as encourage new partners into our digital business”.
Billed as a sustainable social media app, WeAre8 has set about reimagining the role social media can play in the community, in a way that is transformational for people, charity and the planet.
WeAre8 is built around two content feeds, the 8Stage and a private friends feed. The 8Stage is an open feed of content from verified creators and publishers from around the world that is free-from-hate, ads and algorithms and is dedicated to positive uplifting content. WeAre8’s transformational ad model shares 60% of every advertising dollar with people, charities and the planet, enabling collective micro donations at a level the world has never seen.
Unique to WeAre8, people using the app can choose to watch opt-in brand videos and receive payments into their 8Wallet on the app. When you watch brand videos, a share of the advertising money is given to you in appreciation for your time. These micropayments can be transferred out of WeAre8 via PayPal or citizens can pay it forward to charity directly in the app - which 54% of its citizens choose to do.
Sue Fennessy, Founder & Global CEO of WeAre8 comments: "When it comes to aligning with the values of WeAre8 and our commitment to protecting the natural world, I couldn't envision a better content provider than the BBC Studios team. This partnership not only brings an exceptional library of content for our community to be inspired by, but also marks a groundbreaking commercial collaboration that will set a new benchmark for the way broadcasters and social technology deliver impactful solutions for brands in a way that is better for people, the community and the planet.
“When people are reconnected with our beautiful planet in a way that enables them to immediately make tangible positive impact through micro-donations, we fundamentally shift the power of media. We move from a world of passive social entertainment to a new level of immersive entertainment with actionable impact that leaves people feeling valued and connected. This is how we unite to solve the world’s biggest problems.”
BBC Earth Content will be available on WeAre8 from January 2024.
BBC Studios is a commercial subsidiary of the BBC Group with sales of £2.1 billion (2021/22: £1,630 million). Able to take an idea seamlessly from thought to screen and beyond, the business is built on two operating areas: the global Content Studio, which produces, invests and distributes content globally and Channels & Streaming, with BBC branded channels, services and joint ventures in the UK and internationally. Around 2,500 hours of award-winning British programmes are made by the business every year, with over 80% of total BBC Studios revenues coming from non-BBC customers including Discovery, Apple and Netflix. Its content is internationally recognised across a broad range of genres and specialisms, with brands like Strictly Come Dancing/Dancing with the Stars, Top Gear, the Planet series, Bluey and Doctor Who. BBC.com is BBC Studios’ global digital news platform, offering up-to-the-minute international news, in-depth analysis and features.
About BBC Studios Natural History Unit
BBC Studios Natural History Unit produces the world’s most iconic natural history programmes, such as Frozen Planet II, Blue Planet II and Planet Earth II, which have been watched by more than a billion people globally. Ranging from super-landmarks and technically challenging live shows to long-running series and children’s content, The Natural History Unit programmes include The Green Planet and Seven Worlds, One Planet presented by Sir David Attenborough, Dynasties, Springwatch and Andy’s Aquatic Adventures, and third-party commissions for Discovery, AppleTV+, NBCU, National Geographic, and BBC America. The Natural History Unit is part of BBC Studios.
WeAre8, the world's only sustainable social media app with a mission to unite 1% of the people on our planet to make a positive impact every day
Why WeAre8? Two billion of us are living on social technology which WeAre8 believes is making us more isolated, damaging mental health, fuelling the climate crisis, and challenging democracy thanks to a perpetuation of fake news which is dividing us. WeAre8 is the alternative social media which puts people and the planet at the economic centre of the multi-billion dollar digital ad ecosystem. It has a zero tolerance for hate, shares 60% of its revenue back with people, charity and in support of climate change initiatives.
Since launching in the UK, Australia, New Zealand and most recently the USA, WeAre8 has hundreds of thousands of citizens actively paying money shared on the app to charity and making a positive impact every day.