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Monday 14 February 2022 London, United Kingdom: AJ Pritchard, Curtis Pritchard and Abbie Quinnen announce the first creator challenge kicking off WeAre8’s Creator Fund. As part of WeAre8’s commitment to a hate-free social feed, the February Challenge ‘It Must Be Love’, inspires creators all over the world to express their true selves in a judgement-free zone. And this is what the 8Stage is all about, with creators bringing a different perspective on their lives and regaining full control of their content.

Partners AJ Pritchard and Abbie Quinnen’s expression of the ‘It Must Be Love’ challenge occurs at Dance Aic, Fulham, London, where the dancing partners first set eyes on each other. Curtis also joins them with his own twist! Their heartwarming expression of their love can be seen exclusively on WeAre8 where the trio are uniting their fans in support of their chosen charity - the Chelsea and Westminster Hospital’s Burns Unit (CW+) - who treated Quinnen when she suffered third-degree burns injuries in 2021.

This challenge is the start of a longer-term partnership between WeAre8 and the Pritchard brothers and Abbie Quinnen, who are verified creators on the 8Stage; a feed of exclusive celebrity and creator content, free from hate and controlling algorithms. Speaking recently on the pressure of mainstream social media platforms, AJ Pritchard said “I don’t read comments on social media any more, but I know that Abbie reads every single comment. With no comments on WeAre8, only expressions of love and support, we no longer have to worry. It really hits home that this platform allows you to spread love and just be happy”. Quinnen also chimed in, saying “it allows you to be yourself”. As a safe online space that promotes sharing positivity, the 8Stage is the ideal outlet for Quinnen and the Pritchard’s joyful content and creative dance routines.

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“Returning to the place AJ and I met to express our love, and then sharing that with our followers in a digital space free from negativity has been the best Valentine’s gift ever. Being creative on the 8Stage enables us to raise important funds and reach our followers in a safe, positive online environment.

Going through such a traumatic experience, the safety that CW+ provided was honestly a lifesaver for me. The importance of having CW+ as a registered charity on the WeAre8 app & being able to pay money forward through watching ads is helping the charity & people when they need it most.”

Abbie Quinnen, Creator

“Raising money for charities is such a fundamental part of what I do, and I am grateful to WeAre8 for the opportunity it’s giving creators like me to reach even more people. This challenge is exactly what interacting online should all be about - sharing joy and unity with each other and supporting worthy causes. We’re looking forward to sharing the love with everyone and we can’t wait to see other creators submissions”.

AJ Pritchard, Creator

“WeAre8 and its February creator challenge, “It Must Be Love”, go together like two peas in a pod. By spreading love across the platform, it has the capability to really change the world and peoples lives, with millions of small steps and donations constantly each day. I have always said I wanted to do something big to help people and the world we live in. At WeAre8, we are achieving this goal and so can you.”

Curtis Pritchard, Creator

“We’re honoured to partner with AJ, Curtis & Abbie and through their beautiful expression of love, there’s no beer moment for people to experience what WeAre8 is all about. We are commied to fuelling creativity with no agenda, and have allocated 5% of all ad revenue on WeAre8 to fund monthly challenges, 8Stage micro-shows, and creator collaborations. WeAre8 was built for people and the planet and our transformational ad model economically empowers people, supports incredible charities like CW+, and now, fuels the creators and artists that drive culture, inspire people and heal the world”.

Sue Fennessy, WeAre8 CEO and Founder

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The Creator Fund on WeAre8 recognises the value of creators and is commied to helping them monetise their content in every possible way, while making it easy to activate their audiences in support of charities they care about. Each month WeAre8 will host a new creator challenge judged by a celebrity panel. 80 creators will win cash awards with their work promoted to millions of new people on the 8Stage.

WeAre8 is empowering users to change the world in two minutes a day. By opting in to watch ads on the WeAre8 app, users get paid for their time and divert money to cause they choose to support. At the same time, the platform is offering an engaged audience to brands leading to unparalleled engagement rates (100%) and click-through rates (10+%).

Creators can join Pritchard and Quinnen by submitting their expressions of love to the ‘It Must Be Love’ Valentine’s Day challenge by installing the WeAre8 app on the App Store or Google Play. People can get involved by downloading WeAre8 and loving and following AJ, Curtis & Abbie. More information on the WeAre8 Creator Fund can be seen here www.weare8.com/creators.

WeAre8. Love not hate.

ENDS

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Power to the Creator! How to Enter:

Create your expression of love - music, dancing, photography, or any form of art, and upload it to your WeAre8 profile with the hashtag #8love in your caption. Submission closes at 11:59PM on the 27th of February, and winners will be announced on the 28th.

How to enter:

1. Download the WeAre8 app via the App Store or Google Play
2. Create your profile.
3. Request verification.
4. Record an expression of your love via video or an image - the more creative, the beer
5. Upload it to your 8Profile with the caption #8LOVE before midnight on 27 February 2022
6. Tell all your fans to follow you on WeAre8.

ENDS

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Notes to Editors

Available for interview and Q&As:

• Sue Fennessy, WeAre8 CEO and Founder
• WeAre8 Verified Creator AJ Pritchard
• WeAre8 Verified Creator Curtis Pritchard
• WeAre8 Verified Creator Abbie Quinnen

For media enquiries, please email Gracie Benne at Kibbo Kift Agency weare8@kibbokiftagency.com or call +447722416364.

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‍About WeAre8

WeAre8 is a social app that gets money into your pocket every time you watch an ad, and where you join millions of people to change the world in just two minutes a day.

Redefining social media, WeAre8 marks a new era of online connectivity by having a feel-good factor at its core. Its 8 community opts in to watch brand ads over the top of an immersive feed - the 8Stage - which is full of exclusive content from the most inspiring celebrities and personalities, enabling them to earn up to £1 per day. With an earning and donation mechanic built into its advertising model, WeAre8 facilitates a positive impact for its users by uniting them with everyday changemakers to create tangible change that helps tackle the world's most pressing environmental and social issues.

As an advertising platform, WeAre8 enables users to reclaim their economic value and protect the planet, rewarding users for their time and donating to charitable causes every time they watch an advert. For every £1 spent by brands, 61p is diverted to consumers and ethical causes.

By puing people and purpose first, instead of profiteering, WeAre8 also combats the existing wasteful and inefficient online advertising delivery process by offering brands 100% engagement and transformational insights through user questionnaires.

Media tech entrepreneur Sue Fennessy leads WeAre8 with a mission to make it easy for brands to redirect billions of dollars of advertising spend back to people and the planet in a way that drives beer business results.

In 2020, WeAre8 was certified as a B-Corporation, confirming the company meets the highest standards of social and environmental impact.

TikTok: @WeAre8Official
LinkedIn: www.linkedin.com/company/weare8
Twier: @WeAre8Official
Instagram: @WeAre8app
Media Contacts: Gracie Benne at Kibbo Kift Agency weare8@kibbokiftagency.com

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