It’s not just a partnership. It’s a movement for impact. Powered by people, rooted in nature.
Social media platform WeAre8 has announced a groundbreaking partnership with Norwegian climate tech company Trefadder, to make it fun and easy for millions of people to create real-world impact everyday.
Trefadder is a global leader in high-integrity, nature-based carbon removal solutions. By combining this with WeAre8’s innovative, positive social platform where advertising revenue is shared directly with people, non-profits, creators and the planet, the two organisations are launching a movement that empowers individuals to protect the Earth with every scroll.
Every ad watched on WeAre8 will now contribute to a dedicated Trefadder planet fund, supporting verified climate and biodiversity projects.
Together, WeAre8 and Trefadder will:
“This is about transforming climate ambition into tangible, measurable outcomes for people and companies at scale” said Zoe Kalar, Founder and CEO of WeAre8. “By aligning the power of people, purpose and technology, and sharing the money from advertisers with people and planet projects, we’re flipping the script on what people powered social media can achieve. Essentially we turn ad views into forests, and clicks into measurable climate initiatives.
We are transforming the 800B advertising market through our AI powered social buying engine that enables more effective and cost-efficient results for brands, while making societal and climate impact at the same time. When social media is utilized to unite people in positive ways and empower brands in more powerful ways, the collective impact will be unprecedented”
“Climate change and biodiversity loss are among the most pressing challenges humanity faces,” added [Insert Name], [Title] at Trefadder. “Partnering with WeAre8 enables us to inspire and mobilise people at scale, while unlocking corporate ad budgets at scale to fund high-impact restoration and removal projects that create lasting environmental change.”
As the world urgently seeks solutions to the climate crisis, this partnership offers a scalable, fresh blueprint where small digital behaviour fuels regeneration, and every individual becomes part of the solution. Where one minute a day of fun and collective action from hundreds of millions of people will enable the regeneration of our precious planet. This partnership will showcase what the world is capable of when we come together.
About WeAre8
WeAre8 is the global social platform that reconnects humanity with life. Built to put the power into the hands of the people, WeAre8’s revolutionary ad model also shares 60% of the money from advertisers with people, non-profits and planet projects every time someone chooses to watch an ad.
About Trefadder
Trefadder is a Norwegian-based climate tech company focused on high-integrity, nature-based carbon removal. Its verified reforestation and ecosystem restoration projects address climate change, biodiversity loss, and environmental degradation, delivering measurable and long-term impact.
