WeAre8 Appoints Senior Vice President of Sales to lead commercial partnerships in the USA


WeAre8, the world's only sustainable social media app with a mission to unite 1% of the people on our planet to make a positive impact every day, is pleased to welcome Ben Rabunski as Senior Vice President of Sales, USA.

Rabunski is a seasoned media executive with over 15 years of expertise in digital sales and management experience, specializing in media, digital advertising and branded content partnerships.

Previously serving as Vice President of Integrated Sales and Strategic Partnerships at TelevisaUnivision, Ben oversaw digital video, social, and content sales, focusing on creating immersive, character-driven content for the Hispanic community. His prior roles include Vice President of Brand Partnerships at StreamElements, Senior Director of Brand Partnerships at Group Nine Media, Director of Client Strategy at Amazon, and Senior Director of Brand Partnerships at WarnerMedia, where he consistently demonstrated his ability to deliver innovative content partnerships for brands.

Reporting to Lizzie Young, WeAre8's Global Growth Officer & CEO - APAC, Rabunski’s role will lead the commercial strategy and partnerships for WeAre8 in the USA, replicating the success that the new wave of positive and transformational social media is delivering brands in the United kingdom and Australia. 

On the appointment, Young said, "Bringing Ben Rabunski on board as our Senior Vice President of Sales marks a pivotal moment in our journey. Ben's wealth of experience in digital and remarkable sales acumen make him the ideal leader to cement our arrival in the USA. His expertise will be instrumental in shaping the future of our company and propelling us toward even greater success in our mission to unite people for positive change."

Ben Rabunski said, "I’m thrilled to join such an innovative company that is deeply committed to serving as a conduit for US brands to layer purpose-driven social activations into their marketing mix. There is a huge opportunity for Fortune 500 brands to join us in our mission to drive social change by giving back to people, charities and our planet."

WeAre8 ushers in a new era of social media - a home base that supports the community economically and emotionally and makes it fun and easy to take collective action at a scale. On WeAre8, authenticity is valued over trends, there is zero tolerance for hate and 60% of advertising revenue is shared back with the community, charity and in support of climate change solutions with every video ad viewed. 

Since launching in the UK, Australia, New Zealand and most recently the USA, WeAre8 has achieved many impressive feats. Redirecting hundreds of thousands of dollars back to citizens and charities through its transformational advertising experience, while offsetting more than 1000 metric tons of carbon in the last 12 months by making every ad-campaign placed on the WeAre8 app carbon neutral.

WeAre8 was created by tech entrepreneur, Sue Fennessy, who also founded and led NY based media data aggregation business, Standard Media Index. WeAre8 was released in the USA on August 8 with the backing of more than 16 impactful charities including Feeding America, Charity Water, Save the Children, and Educate Girls, with its release supported by a partnership with Warner Bros. Discovery

WeAre8 is available to download now from Apple App Store or Google Play.

View WeAre8’s launch TV campaign here

Image assets available here

For further information, please contact:  

Luke Robinson
Chief Marketing Officer | Luke@WeAre8.com | (+61) 417 548 688

Sofia Madden
Head of Marketing - USA | Sofia@weare8.com | (+1) 323 403 6786

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