WeAre8 unveils commercial partners as app launches in Australia. Brands rally behind feel-good and free from hate social media app

WeAre8 Australia

WeAre8 has today announced nine commercial partners, along with 10 impact partners who have rallied behind the groundbreaking social media app that inspires you, is good for the planet, free-from-hate, puts money in your wallet and celebrates and champions good in the world in just eight minutes a day.

Commercial partners who are leveraging the sustainable, ethical and goodwill nature of the platform to engage audiences include: Suncorp, SBS, Dove, Rexona, Omo, Virgin Australia Airlines, Nature’s Own, Coles and Telstra.

Impact partners who have joined the WeAre8 community and will benefit from the revenue generated from the advertising campaigns running on the platform and the donations paid forward by WeAre8 citizens include: Adopt Change, Garvan Institute Foundation, The Great Barrier Reef Foundation, National Indigenous Culinary Institute, OzHarvest, Royal Far West, Starlight Children's Foundation, Take 3 for the Sea, UNICEF and UnLtd.

WeAre8 Australia CEO, Lizzie Young said: “The calibre of brands who are supporting our launch month in Australia is nothing short of amazing. It speaks volumes about what these brands stand for and their desire to align their values with a social media platform that is good for people and the planet.

“We look forward to demonstrating the impact WeAre8’s advertising experience can deliver brands when you leave people feeling loved and rewarded, along with the ease of transaction through our sustainable ad manager, SAM-i.”

Suncorp Chief Marketing Officer, Mim Haysom said, “Suncorp’s purpose is to build futures and protect what matters, and the partners we choose to align and support are those who share our values and our ambition.

“WeAre8’s good value proposition is a perfect fit, and alongside the revolutionised ad-experience will help us form a deeper relationship with our customers. I look forward to seeing more Australians embrace a more positive social media experience.”

On the partnership, SBS Marketing Director, Jane Palfreyman said, “SBS holds a unique place in the Australian media landscape, inspiring all Australians to explore, respect and celebrate our diverse world and in doing so, contribute to an inclusive and cohesive society.

“We are excited to work with WeAre8 and believe it can help us deliver on our Charter, of serving Australia’s multilingual and First Nations communities, by being on their social-purpose led platform.”

WeAre8 provides a transformational advertising experience, with 50% of revenue going back to people, 5% to carbon off-setting and impact partners and 5% to a 8Creator fund to inspire creativity on the platform.

WeAre8 is available to download now from Apple App Store or Google Play.

You can view a video here on the impact WeAre8 can make if Australia's social media users spend 2 minutes per day on the app.

For further information, please contact:

Luke Robinson, Chief Marketing Officer, WeAre8

luke@weare8.com | 0417548688

About WeAre8

As a certified B-corporation, WeAre8 is funded by leaders and organisations who want to change the world, including former English footballer, Rio Ferdinand, the UK's Channel 4, and BBC Studios through UKTV.

WeAre8 is on a mission to inspire, empower and enable billions of people to join the goodness and collectively overcome the world's biggest problems in 8 minutes a day.

Founded by London-based Australian tech entrepreneur Sue Fennessy, WeAre8 was officially released in the Australian market on 8 August, 2022 and followed on from WeAre8's release in the UK earlier this year.

For more information on WeAre8, visit www.weare8.com

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