Now you can own shares
in WeAre8, The People's Platform.

Now you can own are part of WeAre8, the peoples platform.

The world is at an imbalance. Social technologies that should have served us, now harm us. We've built a better way that values, pays and empowers people, all while uniting them in support of the planet. And in the process, we've transformed digital media for advertisers. Our mission is to redirect USD 100Billion in advertising revenue away from Facebook and back to people and the planet. We've built the team, technology and partnerships to do just this. Join Channel 4, UKTV (a BBC Studios Company), Centerstone Capital, Rio Ferdinand and many others in investing in the future of digital media.

Invest now

*Capital at risk

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“WeAre8 only needs a small fraction of the UK digital ad spend
to be a significant player”

Vinay Solanki

Head of Channel 4 Ventures

As ‘The People’s Platform’, we not only enable people to be paid and rewarded every time they watch an ad, but we want to give people the opportunity to own part of the company too.

WeAre8 has allocated part of their Series B funding round to ‘8Citizens’, to give you the opportunity to own shares in WeAre8 and invest alongside Sue Fennessy, Rio Ferdinand, Channel 4, UKTV (a BBC Studios Company), Centerstone Capital and other business leaders. Help us fund a better future.

Why invest?

  • We have re-imagined the USD $500bn digital advertising ecosystem. Valuing people and supporting the causes they care about every time they watch an ad.
  • Invest alongside Rio Ferdinand, Channel 4, UKTV (a BBC Studios Company) and Centerstone Capital.
  • We have partnered with EE to enable people to pay earnings towards their EE mobile bills. We have also been pre-installed on EE android devices and they are promoting us through consumer channels.
  • Contracted with many high profile talent who are creating exclusive content and using their channels to promote WeAre8.
  • We have signed large partnership agreements with Dentsu, Group M and Publicis, who collectively control over USD $150 Billion in advertising spend annually.
  • Multi-million ad campaign from our TV partners running from Q2-Q4 2022 to fuel growth.

"According to Dentsu, the partnership will enable its clients to achieve “transformational” media results through WeAre8’s sustainable ad buying engine, helping them to deliver against their environmental, social and governance (ESG) targets."

Industry leading media magazine

The economic model

WeAre8 has built an ad model that values people, puts money in their pocket and makes positive impact with every ad they watch.

50%

to people

40%

to WeAre8

5%

to charity

5%

to creators

WeAre8 has built an ad model that values the time of people that watch them, funds the causes they care about and supports the creators whose content they love to see.

What the
community
are saying:
Scroll >
Kim
I think this is a wonderful opportunity for us all to not only change personally but to make change happen. This is the kind of future I want for my children, my family, friends and community - but it starts with me. I will be sharing this platform with everyone I know.
Helen
I care about our planet and want to use my advertising allocation to make a difference. Pay the people to watch and donate to charity it’s win win.
Nicky
This is the future of advertising. It’s targeted in a way that no other advertising could be, and the money goes where it needs to, bringing economic balance to the world.
Aminu
It's about time we take action by playing our little part to make a change.
Chris
It’s time to change, time for the people to have the power.
Sally
It's about time we take action by playing our little part to make a change.

Advertising performance

Our ad experience isn’t just great for people and planet. Brands love it too. By giving people control of the ads they watch and valuing them for their time, brands can speak to their audiences in a unique and memorable way.

A snapshot of our advertisers:

97%

average opt-in rate

*% of people who opt-in to watch the brand ad vs the total who view the brand ad

>30%

average click-through rate

*compared with industry average of 0.9%

"The team have been extremely impressed by WeAre8, both in terms of their expertise and the performance of the campaign. It’s been great to see such strong engagement metrics across videos that haven’t performed as well across other channels and we’ve really appreciated their input to ensure our creative is as strong as possible."

Ben Roberts

Performance Marketing Manager, Chip

How
we scale

Our partnerships with EE, TV networks, publishers and talent have an audience of millions globally.

“At Dentsu UK&I we are on a mission to give clients the opportunity to engage with their target audiences in new and authentic ways whilst having a positive impact on the world. This exciting partnership with WeAre8 is a perfect example of our commitment and we can't wait to engage with clients on how they can build this sustainable ad-platform into the media mix."

Steve Ballinger

President of Amplifi UK at Dentsu

Invest now

Investments of this nature carry risks to your capital. Please Invest Aware.

FAQs

Why are WeAre8 crowdfunding?

We built WeAre8 to bring economic power to the people, with the goal of redirecting billions of ad dollars away from Facebook and back to people and the planet. As ‘The People’s Platform’, we not only enable people to be paid and rewarded every time they watch an ad, but we want to give people the opportunity to own part of the company too.
WeAre8 has allocated part of their Series B funding round to ‘8Citizens’, to give you the opportunity to own shares in WeAre8 and invest alongside Sue Fennessy, Rio Ferdinand, Channel 4, UKTV (a BBC Studios Company), Centerstone Capital and other business leaders. Help us fund a better future.

What is equity crowdfunding?

Equity crowdfunding is the process whereby people (i.e. the ‘crowd’) invest in an early-stage unlisted company (a company that is not listed on a stock market), such as WeAre8, in exchange for shares in that company. A shareholder then has partial ownership and stands to profit on an Exit Event (i.e. IPO, merger or sale) should the company continue to perform well and increase in value. The opposite can also be true, so if the company fails, investors can lose some, or all, of their investment.

What is Crowdcube?

Crowdcube is a crowdfunding platform that enables start-ups and scale-ups to issue shares to and raise money from a wide range of everyday and experienced investors who want to share in the future of companies they believe in.

Does pre-registering commit me to investing?

Not at all. Pre-registering means you’ll have the exclusive opportunity to invest first when we open privately, as once we’ve reached our maximum target we’ll close the crowdfunding round.
If you have already registered interest, make sure you’re signed up to Crowdcube before we go live!

When will the campaign go live?

We’ll be going live with our crowdfunding campaign soon. Once you’ve pre-registered your interest, keep an eye on your inbox for the latest launch date information.

Who can invest?

Broadly, anyone over the age of 18, from anywhere in the world. However, due to local laws and regulations, retail investors located in Japan and Russia are unable to invest in this crowdfunding, we are sorry to say. Investors from North America and Canada must be SEC accredited investors and there is a minimum investment size of £20,000. Please contact us if you meet these criteria and would like more details.

Will there be early access for customers?

Yes, those that pre-register will have first access to invest in WeAre8 followed closely by those who haven’t pre-registered

How much can I invest?

You can invest any amount from £10 up to £100,000 and beyond.

Who else has invested in WeAre8?

We have investors from a range of backgrounds, from Channel 4, UKTV (a BBC Studios Company) and Centerstone Capital to global business leaders and celebrities.

What benefits do I get as a shareholder?

Investing in WeAre8 is a long term capital investment that will support us in growing the company. A return on investment is typically made via a liquidity event such as an IPO, or if WeAre8 is acquired by another company. You can learn more about investor returns on Crowdcube here.

What happens after I invest?

Once the pitch reaches its target and closes to further funding, the completion process starts. At that point, all investors will receive a copy of the Articles of Association via email and will be informed of the cooling off period. Once the cooling off period, which is generally no less than seven days, has expired, the payment collections process starts and then electronic share certificates are issued.

Zoe Kalar

8Stage

The 8Stage is where the world unites. No more algorithms, no more hate, no more infinite feeds. Our feed is curated to help people imagine and, in turn, build a better way. Discover the greatest content, feel good when you scroll and be inspired to live more off your screen.

Ads

Watch brands ads, have your say and get paid. We serve ads for you, rather than to you. We believe people have the right to be conscious of the ads they consume, rather than bombarded with brand messages in their social feeds.

Wallet

Reclaim the economic value of your attention and leverage it to make impact everyday. Pay towards your EE phone bill, into your PayPal account or 'Pay it Forward' to your favourite charities.

How
it works

Follow these steps to join the WeAre8 community today. Reclaim the economic value of your attention, discover inspirational content and make consistent impact in areas closest to your heart.

01

Join the party

Download the WeAre8 app to join the party on the 8Stage. Head to your preferred App Store to join us and dance in support of the planet.

02

Get inspired

Get inspired by the awesome community committed to changing the world, and celebrate your friends for making impact.

03

Watch ads

We will send you short videos from brands that value you, via your preferred communication method (email or push notification). Watch them, answer a few short questions and earn between 10p - 20p per video. It’s that simple.

04

Get paid

Brands pay for your time directly into your WeAre8 app wallet. Choose to pay it forward to charity, pay off your mobile phone bill or top up your PayPal. Brands donate a percentage of their spend to charity too.

05

Save the world

Every time you watch a brand video on WeAre8, a direct donation is made by the brands. You can also pay it forward to charities you love, and join the 8 community to make real change.